Defining What Good Looks Likes - All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple PodcastsAI evals feel like a brand-new skill — but the hardest part is a question product teams have always had to answer: what does "good" actually look like?Petra Wille and Teresa Torres dig into Teresa's recent
The case for incrementality: Making better decisions about growth investments
Learn how incrementality and causal experimentation drive smarter growth investments and better marketing ROI.
PM-to-PMM handover checklist
Get product managers and product marketers on the same page before launch.
Hafiz Khalid, VP of Product and Business Development at XP Power, shares the operating system behind high-impact PMM teams
Three engines, one rhythm, and a seat at the strategy table.
Product Marketing Awards 2026: Your shortlist
Meet the shortlist for the Product Marketing Awards 2026, from standout leaders to rising stars and teams.
Can tokenized loyalty programs replace points-based pricing incentives?
Tokenized loyalty programs can make rewards more flexible than traditional points. Here's how they work, their limits, and when they fit best.
Building a buyer brain with AI: What works and what doesn’t
Learn where AI excels and where it fails at understanding buyers. Brandon Riggs of GetWhys shares practical lessons on building a buyer brain that connects your data and delivers reliable insights.
All of your buyer insights, in one place
Discover how to build a structured customer database and use AI agents to uncover profitable vertical use cases for your product.
Mind-Bending Experiences - All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple PodcastsTeam events are making a comeback. After years of remote work and tight budgets, companies are bringing people together again, and many are looking for experiences that go beyond the usual offsite. So should companies deliberately send their people somewhere strange, uncomfortable,
NPS Never Told You Why
Nine years of Product Coalition writing moved one score from answer to warning light
How to break into product marketing management without any prior experience
Want to break into product marketing with no prior experience? Discover 5 actionable ways to build PMM skills through internal pivots, internships, and side projects.
Emma Stratton, Founder of Punchy, shares three mindset tools to help you silence self-doubt
The most important message you'll write is the one in your head.
Our Standards
Product Coalition has been running since 2014.
EP111 The Churn Hidden Inside Payment Adoption with Kevin Armstrong and Jay Stansell
Watch now (42 mins) | A payment method can lift conversion and still leave the product worse off.
Building an AI Voice Agent for 360 Degree Feedback: How Your360 AI Uses State Machines, Evals, and Layered Synthesis
Listen to this episode on: Spotify | Apple PodcastsWhat does it take to build an AI voice agent that people will talk to for 44 minutes about their own blind spots? Your360 AI found out, one call at a time.In this episode of Just Now Possible, Teresa Torres talks
The Deal That Came With Its Own Roadmap
Product & Profit #101
Navigating AI tools for competitive intelligence: A practical guide for product marketing managers
Discover how you can combine purpose-built competitive intelligence tools and AI assistants for win/loss analysis, battlecards, and more.
Training Expectations - All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple PodcastsYou've got twelve people and one hour booked at next week's offsite. Can someone teach your team to do continuous discovery in that hour? Teresa Torres's answer is a flat no — and this episode is
Nobody Told the Agent There Was a Floor
From experiment results to models to agents that write to business systems
The Customer Who Paid and Never Arrived
Acquisition buys the signature. Activation decides whether that revenue was ever real.