Getting started with psychographic market segmentation
Dive into psychographic market segmentation. Gain insights into customer motivations and craft marketing strategies that resonate and convert.
Unifying messaging and GTM across a fragmented SaaS portfolio
Learn how to diagnose portfolio sprawl and align your products with business goals for better growth.
![How to create winning sales battlecards [+ examples]](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2026/09/sales-battlecards.png)
How to create winning sales battlecards [+ examples]
Many companies include sales battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers.
Facilitation Skills - All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple PodcastsConflict on a product team isn't a warning sign — the absence of it usually is.In this episode of All Things Product, Petra Wille and Teresa Torres tackle a question Teresa hears constantly: what should a product trio do
Your Growth Chart Is Lying to You
Acquisition metrics flatter you. CLTV tells you whether you built a business.
Messaging playbook template
One playbook, every channel: social, email, PR, and partners.
What B2B marketers get wrong about AI feature launches
Learn how to shift from feature-focused hype to outcome-driven positioning that builds buyer trust and delivers real business value.
Alexandria Snow, Solutions Marketing Director at G2, on brand visibility in the age of answer engines
The answer engine era is here. Are you visible?
Get My Eval Test Harness and Run Your First Experiment
My in-depth AI evals guide explains what evals are and how to build them. This post gives you the tool I use to run them. Here's the practical problem. To get a baseline, you have to run every input through your prompt, save each output, run every
AI Evals: A Hands-On Guide for Product Teams
AI evals tell you whether your AI product or workflow is any good. A hands-on guide to error analysis, the four types of evals, and your first experiment.
Product market fit: Everything you need to know
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.
The Second Reader: How product marketers build personas for AI agents
AI agents research your product and recommend it before customers ever see it. Learn how to build a persona for this buyer.
How Jennifer Dewey, Senior Director of PMM at Thumbtack, built a system that drives retention and expansion
A practical playbook for turning new signups into loyal users.
The PMM's honest guide to buying AI tools: What to evaluate, what to ignore
A guide for product marketers on how to evaluate AI software by prioritizing workflows, data security, and total ROI.
Product Operating Model: The Crucial Enabler for AI Success
Over the past few years, many product teams have built AI fluency and started to apply AI to their work and products. That's great, but it's not enough to fully leverage AI in product management. Without the right product operating model in place, AI delivers only limited benefits. In this...
The Call to Adventure
In June, I returned to Product at Heart in Hamburg, Germany. I love this event. Arne Kittler and Petra Wille do such an amazing job of curating a thoughtful lineup of speakers and they obsess over the attendee experience. If you are looking for a high-quality product conference, I
Ch. 9: Identifying Hidden Assumptions
Continuous Discovery Habits turns five this year. And to celebrate we are reading the book together.Each month, I am releasing an in-depth reading guide that includes:The chapters we will be readingA preview of the most important concepts we'll be learning aboutShort videos you
Building AI for Women's Health: How Hertility Combined Bayesian Diagnosis and Scan Automation
Listen to this episode on: Spotify | Apple PodcastsHow do you build trustworthy AI diagnostic tools in one of medicine's most historically under-researched areas?In this episode of Just Now Possible, Teresa Torres talks with Tulsi Patel (Director of Product and Technology), Lorna Brightmore (Head of